Head of marketing

Zhanna

38 лет

Киев , Украина

Не готов к переезду

  • Полная занятость,  Удаленная работа 
  • Активно ищу работу

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Навыки и достижения

Experienced Marketing Director with a demonstrated history of working in the retail industry and sweepstakes Experience in marketing and advertising for over 15 years Skilled in Marketing and Digital Strategy, Negotiation, Team Management, Media Buying, and Market Research. I am experienced in launching all kinds of online and offline campaigns, managing marketing teams and freelancers, lead generation, conversion funnels development and recruiting.

Опыт работы в игорной индустрии

от 2 до 5 лет

Опыт работы

Head of marketing — (2 года 4 месяца)

Маркетинг

- Development and implementation of a marketing strategy - Sales promotion - increase in the average bill, turnover and margin - Work to attract and retain customers - offline, online, e-commerce - Increase in LTV customers, segmentation, auto-sales - Development of brand concepts and positioning of new sales lines - Private Label development for offline and online lines, assortment matrix and sales control - Media, BTL, SMM - PR - brand reputation support, work with negative - Creating and managing a team

Marketing Director — (2 года)

Продажи, клиент-менеджмент

- Development and implementation of marketing strategy - Marketing planning (planning of marketing programs (research, brand development, product promotion, external and internal PR, etc.), planning marketing and advertising budget; - Market analysis, competitive and internal environment, research - Communication and negotiations with contractors (media, creative, research, marketing agencies and industries) - SMM, PR, web - Management of internal communications - Effective team management

Digital Account Director — (9 месяцев)

Маркетинг

- Leading and management the account and project team - Create and development commercial opportunities with existing clients maximizing account and revenue growth - Developing of digital strategy for clients - Increase clients’ satisfaction and engagement - Ensuring high quality of service - Involvement in agency development - Creation and implementation of integrated projects for group’s clients - Check out and coordination of the all process with work teams to implement: setting targets and monitoring as well as working with freelancers - Development and coaching of key account managers and ensuring their growth - Setting objectives and monitoring compliance with internal and external contractors - Active participation in new business projects: preparing proposals, developing digital strategies, budgeting projects, briefing and debriefing, presentation

Group Account Director — (1 год 8 месяцев)

Маркетинг

- Managing and organization of media groups work, control of all processes and quality of client service - Managing full adoption of integrated communication planning for clients - Control of the satisfactions level of current customers, loyalty support - Organization and control of working process with buying departments of holding - Building and support of long term business relations with clients - Annual strategic media and communication planning for group’s clients - Comprehensive quality control of tactical planning on all stages - Finance documents control Clients: MHP, Bonduelle, Pro-pharma, Toyota, Ukrsibbank, Brusnichka, Sorbex, Redmond, MSL, Roust, STB

Client Service Director — (4 года 7 месяцев)

Маркетинг

- Leading of all strategies and operation process of client service - Coordination between all Agency departments to ensure timely and quality execution of all tasks - Development and presentation of multi media solutions for achieving best marketing results for current and new Clients - Planning and development of client service department, staff recruiting, team building and its education - Control of qualitative client service on all stages - Preparation of tender proposals for new business Clients: Sharp, Vishpfa, Lotospoker, Toy-toy (ТМ Jewelpet, ТМ Party Animals, ТМ Tomica), IndExpo, TurkishExpo.

Образование

Poltava University of Trade and Economics Department «Economics and management» — (Украина, Полтава, сентябрь 2000 - июнь 2005)

Specialty «Management of Organization», master`s degree

Знание языков

  • Английский — Выше среднего

Дополнительная информация

- Experience in the team management (more than 20 people) - Experience in marketing, communicational and strategical planning - Good knowledge and understanding of the offline and online media - Ability to operate effectively in the "short deadlines" and multitasking - English – Upper-Intermediate - Successful experience in sales, negotiating with clients and suppliers - Excellent presentation, negotiation, and communication skills - Recommendations if necessary

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