Chief Marketing Officer, NDA — (1 год)

Marketing analysis: market, competitors, customers, trends, etc.;

Building of a customer journey map;

Development of products' business plans for the CIS, Asian markets, Latin America, EU (sweepstakes);

Adaptation and output of products to new geos;

Creation of complete marketing strategy;

Development of a feasible marketing plan for the department and oversee its day-to-day implementation;

Set budgets, track a measure ROI on a continuous basis;

Setup and execute on user acquisition marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives;

Audience analysis, optimization, improvement of advertising campaign indicators (ROI, CPA, LTV, CAC), reporting, budget management;

Forecasting, budgeting & reporting processes to meet KPI's & targets;

Design and coordination of promotional campaigns, PR and other marketing efforts across channels;               

Results:

Successfully launched product for CIS and EU

New acquisition channels and funnels

Chief Marketing Officer, Simpatik Group (sweepstakes) — (2 года 4 месяца)

Strategic level 

Development of the marketing strategy; 

Marketing planning (researches, product and brand promotion, PR, loyalty programs, budgeting); 

Marketing researches; 

Analysis of marketing information; 

Management of the marketing budget.  

Tactical level 

Management of all advertisement processes (ATL& BTL); 

Management of internal and external communications; 

Assessment of marketing efforts efficiency; 

Launching new lines and products; 

Branding (development of POS's design).  

Digital Marketing: 

Digital marketing strategy determination; 

Web sites, promo- and landing-pages development; 

Management of Lead-generation and Awareness campaigns;

E-mail marketing management, SEO, SMM..

Head of marketing, NOVUS — (2 года)

Development and implementation of marketing strategy;

Marketing planning (planning of marketing programs (research, brand development, product promotion, external and internal PR, etc.), planning marketing and advertising budget;

Market analysis, competitive and internal environment, research;

Communication and negotiations with contractors (media, creative, research, marketing agencies and industries);

SMM, PR, web;

Management of internal communications;

Effective team management.               

Key achievements:

Implementation the rebranding of the company (new philosophy, new brand image, new identity) by developing of new marketing strategy identifying of new strategic territory and creating  new visual standard outside and inside the store, releasing new communication materials (video, brand images), changing the consumer experience in store.

Develop and support advertising campaigns Summer Sale, Back to School, Happy Birthday (campaign 1 + 1) - additional turnover + 4% (during the recession).