It appears that everyone is very sceptical about the influence that AI technology will have on many industries across the world. Not only that but could it potentially affect daily life one day?
As we learn more about AI, we see that there are both positives and negatives to it. We have the likes of ChatGPT which is commonly used for essay writing and content creation, we have websites that are able to create an image based on your descriptions, all of which sound very useful, and they are. However at the same time, there can be a lack of accuracy and trust in the information that these AI tools are spitting out.
It’s also having an effect on our entertainment industry. For example online casinos. AI is influencing the user's experience right from the get-go. Ways in which AI is indulged in our casinos include: analysing consumer behaviour, the security, personalised marketing and more. We are more interested in how it will affect game optimisation.
AI can make casino games more exciting. Developers can use it to create coding for games, to make more lifelike features and improve the game settings. This ultimately makes the games more enjoyable.
We already have AI features such as autospin on online slots. This saves the customer time and effort by spinning the slot reels for them.
AI technology is also used in the payment processes to keep customer details safe and detect fraudulent activity. This is a major issue and worry for players, which is why a lot refrain themselves from using more traditional methods like debit and credit cards. However with new AI technology, this won’t have to be the case.
AI technology will also have to work alongside new gameplay features, such as VR gaming. Nowadays, some casinos allow you to play online poker using a VR headset. This immerses you right into the action as you sit at a poker table with other VR avatars, who you can perform actions to, like high-fives, waves and even cheers a drink with! As well as this you can talk to each other, giving you a real social aspect to online gaming.
One way in which AI could have a negative effect on newly listed online casinos if introduced fully is by altering the live dealer aspect. There are talks that AI will be able to perform in the same manner as a live dealer, ultimately replacing them and removing the human interaction that you can have with a dealer. Many players enjoy the fact that you can join a live game and use the live chat to send messages to the dealer in which they can respond to. Although AI might be able to do the same, it still isn’t as good as communicating with a real human and could put players off.
Additionally to the point above, it can also lead to job losses. If AI technology is able to operate in the same way that people can behind online casinos, then what’s the need for them?
Another uncertainty is whether or not scammers will be able to manipulate AI in their favour to scam a casino and ultimately win money. This is something that casinos need to tread carefully with as scammers could be relentless, if they manage to find a way to use AI in their favour, they could take a lot of money from casinos.
New casinos are always on the lookout for new ways to differentiate themselves from what is already on the market. Whilst the casino industry is extremely competitive, there are ways in which new casinos manage to change the way in which casino gaming is played on their platforms.
In the past, we have seen the introduction of new game types or new payment options, such as cryptocurrency. With there being so much potential and scope around AI, this could be the angle in which new casinos try to become competitive within the gaming industry.
The issue with this is players may not appreciate the changes in place, for example the loss of live dealers or perhaps gameplay that is too technical. If other casinos seem to follow suit, then we could be looking at either a very positive change for the industry or a very negative one.
This is something that new casinos should think about before putting these ideas forward in their business plans.
