- Who is a media buyer?
- Required skills from a media buyer
- How to become a media buyer: 5-step guide
- How to make a perfect media buyer CV – the ultimate guide
- Media buyer salary review
- Tips for becoming a media buyer
- Summing up
If you were wondering what job will be the most demanded job in 2023, this article is definitely for you. Below, you will find an ultimate guide to the media buyer job, its responsibilities, required skills, and average salary in the modern labor market. So who is a media buyer?
Marketing is still one of the most competitive industries, which is distinguished by the widest variety of professions, specializations, and branches. All jobs in this market are different, some are losing their relevance due to active technological development, but the profession of a media buyer will definitely remain relevant during the next year.
If an advertiser is the first level of the digital job, the media buyer is the highest level in this sphere. This specialist has a great list of duties and responsibilities, among which not just buying advertising, but also testing geos, generating traffic, and starting promotion campaigns. This job is one of the most multi-tasking positions in the modern market.
If you want to take this challenge, this article will help you dive deeply into this work and discover all the skills you need to succeed as a media buyer in 2023.
Nowadays, advertising or promotion is a complicated and multi-staging process requiring highly-skilled specialists. But media buyer probably plays one of the most essential roles. A media buyer may also be known as a traffic manager, whose takes may be described as:
There is also another offshoot of this profession that you might be interested in. An arbitrage media buyer is an adverting job that requires buying ad space at one price and reselling it at a higher price after its improvement. It is one of the most popular business models in the modern marketing industry.
If advertising is a ship, then the media buyer is the captain, who will be responsible for everything that happens on the ship - the team, the spare parts, and of course the direction. As we all know, the role of the captain always requires plenty of skills, as the job of the media buyer does.
As was already mentioned, the list of a good media buyer’s skills is huge, but there can be highlighted three dominant ones:
A media buyer is a true multi-tasking specialist that cannot afford to be just hard-skilled. Since the media buyer specialist is responsible for the whole marketing team in the company, the list of soft skills includes:
There are basically five steps that can lead you to the media buyer job.
First thing first, you need to be 100% sure that this job is your choice of career. As it already became clear, media buyers interact with a huge marketing team that includes specialists with different characters, skills, and preferences.
If you feel like a real leader that can manage the whole team to achieve goals, this job is definitely for you.
Such a huge job as a mediabuyer requires a real theoretical base, such as a bachelor's degree. You should understand that this requirement will also make work easier for you. A college internship may also be extremely helpful for you before offering your service to big companies and working with real clients. Among the best universities, where you can get a media-buyer-related degree, there are:
There is not surprising that companies will probably require specialists with experience in the market. Of course, a gaining-experience process cannot be so easy, but the hard work always pays off. You can start with the assisting positions or advertising associates.
Additional courses are the best way to stay in touch with the latest updates in your job area. Moreover, since the marketing industry is a fast-growing market, it is so important to always improve both theoretical and practical bases.
After you are confident about your skills, experience, and degrees. It is time to try yourself in a job. Consider applying for several work positions at the same time, because not all of them are going to reply, and some of them will refuse you as a perfect candidate. It is also essentially important to properly represent yourself through the CV.
There are several factors that must be included in the media buyer’s resume, including:
Pay attention to the resume stage of the job application process. In the modern labor market, a CV is the first impression of you as a specialist, which makes it even more important. This is your chance to get employers to say – this is a media buyer we are looking for.
According to the Glassdoor portal, the average salary of a media buyer in 2022 was $83 774 per year. It is also important to mention that the minimum earning can start from $66 000 per year, and go to $107 000.
Talking about the top-paying companies for media buyers in 2023, the list includes:
Moreover, an official salary can also be supplemented by additional payments. If you start searching for a vacancy media buyer, most of them will include a bonus payment.
In your career path, there is always something worth adding to your resume. Such an important aspect as resume improvement may help you to always be one of the top-rated specialists in the labor market. You can also use the keywords to put your CV up to work-search websites.
The marketing industry is full of different specialists, who always can introduce you to a new client and share advice with you. You can use the LinkedIn network to stay in touch with media buyers from different countries.
Every year, you can find out new tendencies and professional features that can help you grow your career. You can follow the latest news and updates by reading the marketing news portals and joying online communities to discuss the news.
A media buyer is a leading position in the marketing department. Most of the time, specialists in this area are good in leadership, multi-tasking job, and team management. This job is so prospective for career growth and trusted status in the market.
This work is not easy, but the reward you will get is worth pushing yourself to do this work.