Content has become one of the most effective tools for selling products and services online. Eventually, there was figured out that content has plenty of unique features and complexities.
But one of those who can turn text and photos into incredible brand growth tools is a content manager. We’ve collected the most interesting facts about this job, its responsibilities, and average income in the modern market.
In modern realities, a website appears to be a face or the brand's first impression. Customers can find out everything about the company from its website. Therefore, the content must be exclusive and clear. And that’s where the content manager comes into action.
So who is content manager?
Since the primary responsibilities of this job are producing content for the company’s website or social media pages, content managers might also be strategic and analytic in addition to creative.
Talking of the hard skills required for specialists in the department, a complete list would include:
How to produce effective and high-quality content? The answer would definitely be excellent writing skills. Basically, the content manager is required to create at least cleat and error-free writing.
SEO skills are those requirements that help content managers upgrade the content's technical aspect. Talking more specifically, it can improve the website changes to jump to the top of search ranking results.
Without analytic and strategic skills, content managers cannot build an effective content plan. Thinking a few steps ahead will help the entire promotion campaign to achieve incredible achievements and increase online sales.
User Experience and Users Interface design skills are the keys to creating a clear layout online. High-quality UI/UX design helps improve the website's navigation and make the content more straightforward for the customers.
In addition to the hard skills listed above, soft skills can improve the content manager’s approach to work.
Proper content management is always about planning the day when this or that content must be published. For instance, all the produced content cannot be posted in one day. Moreover, the content manager is also responsible for the whole, which makes work even more complicated.
As already mentioned, time plays a significantly important role in content production. If you are considering becoming a content manager, you must understand that you will be obliged to follow all the deadlines and strictly stick to the content plan.
Since the content is a creative way to engage new potential customers, it must be exclusive and unique. Workers of this specific department must be ready to consistently reproduce the content and upgrade it in every possible way.
Being in charge of any department always means being a true leader attentive to team members, their needs, and their wishes.
It may seem that content management isn’t such varied work. But as soon as you start diving into this job, it becomes clear that only multi-task-capable people can become successful content managers.
So here is a complete answer to the question, “what do content managers do?”:
Of course, the modern labor market is full of various career success stories. But still, some pattern steps can lead you to a job as a content manager.
1. Get a degree;
You may find plenty of stories where successful content managers had no degrees before taking a job. But still, an actual degree can be helpful in your personal journey. Moreover, companies want to see a qualified person in this position these days.
2. Gain experience;
Even though a university degree is essential, it’s not enough in the modern, highly competitive market. The more cases you have in your portfolio – the more flexible and reliable person you are. Your experience will demonstrate how universal your work was before so the employee can see your capabilities.
3. Build a network;
Until AI takes over our world completely, humans are still in charge of everything. That’s why it may be beneficial to know people who work for different brands and studios so that they can recommend you when the vacancy is available. You can use certain social media platforms like LinkedIn and Facebook.
Since digital marketing has been one of the fastest-growing industries, the average salary levels have also increased. According to the Indeed report, in 2022, the average annual income for a content manager is around $64 500.
Additional to the financial income, most of the companies also provide other benefits and bonuses, including:
Summing up, a content manager has been one of the top jobs for recent years. And the most attractive characteristic for employers is flexibility – you can become a content manager for a medical company or fashion magazine. The field's opportunities are endless, making it universal and multitasking. Overall, if you consider yourself a person who’s not afraid of experiments and responsibilities for the whole department, maybe this job is the one you’re searching for.
