Румыния, Бухарест
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Results-driven Product Marketing professional with over 8 years of experience in marketing. Skilled in leveraging data-driven insights to optimize product metrics and drive business growth. A collaborative team player with a passion for planning and organizing, ensuring seamless cross-functional coordination during product launches. Demonstrated adaptability in fast-paced environments, swiftly responding to market trends and shifts to stay ahead of the competition.
Marketing funnels
Growth models
Market research
Analytics (Google Analytics 4)
Data visualization (Tableau)
SQL: Big Query, Oracle
Figma, Photoshop
JTBD interview
Go-to-Market strategy
Feedback loops
Без опыта
Raised user activation from 12% to 20% via effective onboarding and email sequences Achieved 60% CTOR increase with A/B tests on email content and themes, resulting in CR increase from 0.01% to 0.09% Derived insights from 20+ JTBD interviews to develop targeted communication strategies and value propositions Conducted market research, competitive analysis, and stayed updated on industry trends to inform strategic decision-making Successfully planned and executed Go-to-Market strategies for new features Developed marketing and product assets for feature launches, providing customer support and sales teams with compelling materials, including videos, presentations, and documentation Worked seamlessly with cross-functional teams to ensure alignment and synergistic efforts. Managed and coordinated the efforts of third-party agencies and freelancers, streamlining external contributions to marketing initiatives
Orchestrated a high-profile PR campaigns with celebrity collaborations, reaching over 15 million contacts and establishing strong brand resonance through partnerships Increased client visibility and audience engagement through strategic sponsorships with popular YouTube shows Expertly managed ambassador programs, guiding the process from research and negotiation to media planning, contract execution, and activity delivery, fostering productive and mutually beneficial relationships Led and managed projects for the redesign of brand identities for Rocket Delivery Co-organized and successfully launched more than 10 events in collaboration with Burda Media Ukraine, driving brand awareness, engagement, and partnerships
Planned and executed Go-to-Market strategies for the Beauty Clinic, using Social Media Marketing, influencer collaborations, Search Ads, Display Ads, and events Developed and managed the marketing strategy for the PRP Certification Program, establishing it as a respected authority in the medical field Led a team of PPC manager, SMM manager, Event Manager, and Copywriter Fostered partnerships with experts and thought leaders in the industry, enhancing the clinic's reputation as a center for innovative medical practices
Logistics & Transport Systems
Украина, Запорожье
28 лет
Сербия, Белград
Чехия, Прага
Не готов к переезду
Украина, Киев
Не готов к переезду
40 лет
Украина, Киев
Не готов к переезду
31 год
Украина, Киев
25 лет
Турция, Измир
Готов к переезду
Украина, Киев
