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The Best Instagram Stories Ideas in 2023

Instagram entered our lives and totally changed the world forever. At first, the platform was launched as a place for sharing photos and connecting with friends online.

The Best Instagram Stories Ideas in 2023

Valentyn Ihnatiev

18.04.2023 | 08:03

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But nowadays, Instagram is the space for art, everyday life, and business. Below you will find a few cool stories ideas Instagram for diversifying content on your profile.

Instagram stories are the perfect way to share content for a short period of time. A single story is available to watch just for 24 hours, which makes this format easier and more complicated at the same time. You can post unedited content like in-the-moment photos and videos, engage new followers, and increase traffic on your profile.

So, here are the most creative ideas for Instagram stories in 2023.

1. Use polls for higher engagement

Voting is the perfect way to keep your audience involved and entertained. Moreover, this type of content is enjoyable for Instagram users and useful and informative for content creators. Through the questions-answer format, you can get to know your audience better.

2. Count down to an announcement

This idea will definitely be a favorite for the business's Instagram pages. Counting down is a great way to intrigue your audience with a surprising announcement or product-launching. Use the count-down sticker to show how many days or hours it is left before the great surprise comes out.

3. Share useful tips

Other stories idea combines visuals and education in some way. It’s not enough to only entertain your followers, you should create content that is valuable for users. Moreover, you can provide life hacks and tips by using graphics and unusual visual styles.

4. Question-Answer stories

One of the key secrets in brand-building these days is transparency and integrity with the audience. The Q&A format allows your followers to get to know you more. This is also a great way to address the most frequently asked questions about your products, services, and brand in general.

5. Create a quiz

The Best Instagram Stories Ideas

A quiz is another entertaining way to engage your followers with questions like fun facts about your brand, products, industry, etc. As an outcome, users get to know your brand better, and you increase activity on the page. In other words, it’s a win-win.

6. Ask for a recommendation

It’s always nice to share something you like with people. You can show your followers that you’re interested in their taste in music, movies, books, etc. Use a special Question sticker so your followers can just put their recommendations in the frame.

7. Share insights from other accounts

The next stories idea is to share useful content from other content creators and brands. Show your followers other great pages with valuable content, which will also lead to building stronger connections with other content creators as well.

8. Introduce your team members to the followers

As already mentioned, transparency plays a significant role in brand-building on social media platforms. Showing your team members to the audience will put a human face to your brand and make it more alive.

9. Create themed spotlight stories

The next stories idea Instagram will allow you to create content on one exact topic. For instance, content creators often provide themed content for Black History month or mental health Awareness Month. There are a lot of options to suit the theme by even using Q&A forms, trending strikers, and other cool features.

10. Share your customer’s review

Sharing your followers' stories and mentioning you has definitely been the top stories idea Instagram these days. First of all, it directly proves that your brand is hearing its customers. Another important goal this format achieves is confirming the high quality of the product or service. You can repost your follower’s posts or stories directly from their profiles.

11. Share posts and stories mentioning you

Some of the beginning content creators and brands may make the same mistake of not reposting the content with them mentioned on it. But it is safe to say that this idea of stories will show more about you. Talking more specifically, other followers will see you in the eyes of different users.

The Best Instagram Stories Ideas

Moreover, this format can help build a stronger connection between you and your audience as well.

12. Show the process of creating something

With full confidence, it might be noted that online customers are always interested in how their favorite products are made. This Instagram story idea may be engaging for both loyal customers and potential clients. You can post a step-by-step process – from the beginning to the final cut.

13. Post a buying guide

These days, online customers are extremely spoiled by a variety of content and advertising, that’s why you need to be creative in promoting the products. A buying guide is a better option compared to straight ads because it works as a gentle nudging to the top products.

You should definitely give up the words like “buy this”, and consider “could buy if you are interested”.

14. Post more video content

Of course, in the first place, Instagram was launched as a photo platform, but in 2023, video plays the most essential role in social media. Posting a video on Instagram stories makes you closer and more “real” for the followers.

You can also answer the followers’ questions by posting the video as well, this will even be twice as effective.

15. Use emoji sliders to get feedback

The emoji slider is a convenient way of getting feedback from followers. Creators can finally get real thought from followers about products, services, or content, which again build a stronger connection. Moreover, users will feel more involved in the business or content creation.

Conclusion

Instagram is one of those platforms that support its content creators by launching various features and updates. Every year, there are more and more new formats and opportunities for content, both for regular posts and for stories. Experiment with story formats and build a strong community, becoming the best friends with your followers.

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