What tools e-mail marketers use in their daily activities
One of the professional areas of digital marketing is the work of an e-mail marketer, whose primary responsibility is to send information to potential customers. The profession belongs to the category of highly specialized. However, its representatives have a lot of tasks that would be difficult to cope with on time without special tools. Login Casino Work tells about what tools e-mail marketers use in their daily activities and how they help them to accomplish their goals.
An e-mail marketer's arsenal includes a variety of desktop programs, web services, and even browser extensions. It is unnecessary to know and use all of them to become a good specialist. It is enough to choose those with which you, as a specialist, are comfortable working. These tools are suitable for office workers and those who work remotely.
The primary task of every e-mail marketer is to create a base of customers who will be interested in the topic of the newsletter. The marketing department employee uses services such as Hellobar, Rafflecopter, Wistia, and List Builder. With their help, a specialist can collect the e-mail addresses of site visitors, create subscription forms from videos, develop pop-up notifications for collecting addresses and surveys with registration. When forming a customers base, using the maximum number of different tools is advisable. In this case, it will be possible to obtain the complete list of potential recipients of letters.
Not all users, filling out various questionnaires and registration forms, indicate relevant and working e-mails. After collecting the base of customers, it is necessary to weed out useless information. For this, e-mail marketing tools such as QuickEmailVerification, Mailvalidator, ZeroBounce are used. It is impossible to skip this stage of working with information since online garbage can distort statistical data. In addition, e-mails sent to invalid addresses are a waste of money and risk getting labeled as a spammer. Thus, database validation is an important and necessary stage of work.
Working with images consists of two stages. First of all, you need to find pictures or photographs related to the mailing subject, which will be of interest to the recipient of the letter to read the information you sent. This task can be easily dealt with if you know where to look. You can find many sites that store paid and free images on the Web. The most popular ones are: Stock Up, Pixabay, Unsplash, Imcreator, FreePhotosBank.
Found photos and pictures may require processing (so, it is the second stage). A variety of photo editors will help bring them into the look and format you need. Most often, experts use good old and well-known Photoshop. On mobile devices, professionals prefer to use the Canva app. Animaker will help you process infographics and animated content, and the TinyPNG tool is most often used as an online image compressor.
Even though the main thing in the letter is the text, recipients respond better to the availability of visual content. If, after opening the message, the recipient's gaze clings to the picture, he may also want to read the text part. Therefore, special attention should be paid to the creation of visual content.
Writing a competent, informative, and, at the same time, short letter requires copywriting skills from a specialist. In a small message, you need to provide the recipient with basic information, be able to interest them, and encourage them to do the action you need.
To make the text competent and unique, such an e-mail marketing tool as Text.ru is used. You can even out the writing style with the help of the Glvrd service, and Stopslov.net will help you get rid of unnecessary words or phrases. It will help if you read a lot to write original tests while regularly updating your vocabulary. However, finding the right word in the work process can be challenging. Then Synonym Online comes to the rescue. Grammar and punctuation errors will help to correct Orfogrammka.
After creating the text of the letter and visual content, make sure that the user receives the information in the correct form. Different mail services can display the contents of letters. Differently, it will take a very long time to check each of them manually, so it is advisable to use particular tools.
To help an e-mail marketer, the developers have created such tools as E-mail Rendering Preview, Litmus, E-mail on Acid. Using one of them, the specialist will be able to make sure that the message sent to him is displayed correctly by different postal services.
In addition to the above, it is also worth using the Mail-Tester service. It allows you to check the technical settings and determine why e-mails get into spam. This is a crucial and necessary tool for a specialist, as it will enable you to prevent a drop in mailing effectiveness. It is better to check everything in advance and avoid problems than resolve them later.
Marketers use e-mail services to send a large number of messages. Popular among specialists are:
Data collection for analytics is of great importance in the work of every marketer. The most popular tools used to get information about whether the newsletter brought the desired results are Google Analytics and Yandex Metrika. Thanks to them, marketers can track the user's actions from the moment of transition from the newsletter to the promoted site. The services also make it possible to determine which devices messages were opened. This is crucial information based on which further business marketing strategy is built.
The mailing mentioned above services also has analytics systems. It also makes sense to use them to collect information. For example, a specialist can determine the percentage of openness of e-mail messages, the number of clicks on links, the conversion rate, and how many times the letter was moved to the folder marked “Spam.”
In addition to the basic tools, e-mail marketers can also use additional services. They can be completely different with different features and purposes. For example, a calendar of news stories can link the newsletter to significant dates and holidays. In addition, professionals recommend that novice marketers subscribe to specialized channels and sites to draw inspiration from new creative ideas get information about new services and technologies.
If you use other engaging platforms and services in your work, share the information in the comments!
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